AMD Spills the Beans on RDNA 4: Competitive Pricing, Potential FSR 4 Expansion, and a Dedicated Launch Event

One of the most intriguing revelations from Azor's interview revolves around FSR 4, AMD's latest upscaling technology. Initially touted as an RDNA 4 exclusive, it now appears that AMD is considering extending its compatibility to older RDNA 3 GPUs as well. "We may be able to optimize it to work on RDNA3 architecture. And we are, we want to do it, but we have work to do for now," Azor admitted, hinting at the potential for wider adoption of this cutting-edge upscaling solution.

This move would be a stark contrast to Nvidia's approach, where DLSS 3 remains locked to the RTX 40-series, with no plans to extend support to previous generations. AMD's willingness to explore broader compatibility underscores its commitment to providing value to a wider range of consumers -- a sentiment echoed by Azor himself: "We're going to bring a very competitive product. Everyone will win with this launch. It will be worth the wait."

Pricing and performance were also topics of discussion, with Azor confirming that the RX 9000 series will fall within the $300 to $1,000 range -- a wide spectrum, but one that aligns with AMD's ethos of delivering value-oriented products. "The Radeon RX 7800 XT and RX 7900 GRE offered aggressive pricing for their performance. The market responded well in a market where prices are constantly rising," Azor noted, hinting that the upcoming lineup will follow a similar trajectory.

However, Azor acknowledged that pursuing the ultra-high-end $1,000 price point is a costly endeavor, requiring multiple chips and significant resources. "It requires three to four chips and a lot of different resources, including people, time, and money," he explained, suggesting that AMD's focus may lie more in the mainstream and enthusiast segments.

Amidst the anticipation, one question remains: why did AMD remain silent about RDNA 4 during its CES 2025 keynote? Azor's response was candid -- the company chose to wait and observe Nvidia's moves before unveiling its own plans. "We chose to wait and see what Nvidia ended up doing, and it didn't talk about RDNA 4 because it's planning to host a dedicated event for it shortly," he revealed, teasing an upcoming event dedicated solely to the RX 9000 series.

As the GPU landscape continues to evolve, AMD's approach to FSR 4 compatibility and value-oriented pricing could shake up the market. With Azor's promises of competitive products and a focus on delivering performance at accessible price points, the RX 9000 series may well redefine what consumers can expect from their graphics cards -- a prospect that has both enthusiasts and industry watchers eagerly awaiting AMD's next move.