Democrats Unleash 'Dark Woke' Strategy to Combat Trump's 2024 Bid

Paul Riverbank, 4/25/2025Democrats abandon "going high" approach, embrace aggressive tactics to counter Trump's 2024 campaign.
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The Evolution of Democratic Messaging: From "Going High" to "Going Dark"

American politics is witnessing an unprecedented shift in Democratic messaging strategy. Gone are the days when Michelle Obama's "when they go low, we go high" defined the party's approach. Today's Democrats are embracing what insiders call "dark woke" – a more combative stance that's raising eyebrows across the political spectrum.

I've spent decades covering political transformations, but this tactical pivot stands out. During a recent conversation with Brooklyn councilman Chi Ossé, he shared a particularly striking quote from a New York City Mayor's aide: "When they go low, you gotta dig for oil." This raw, unvarnished approach marks a decisive break from traditional Democratic messaging.

The roots of this transformation trace back to Trump's inauguration, when frustrated Democratic operatives began questioning their conventional playbook. Bhavik Lathia, who previously directed digital strategy for Wisconsin Democrats, put it bluntly during our interview last week: Democrats have been trapped in what he calls a "respectability prison," while Republicans freely deploy attention-grabbing rhetoric.

What's particularly fascinating is how this shift manifests in real-world politics. Take Rep. Jasmine Crockett's recent exchanges with Rep. Marjorie Taylor Greene – they're notably sharper, more personal, and far removed from traditional Democratic discourse. Some party veterans I've spoken with privately express concern about potential backfire effects.

Sen. Elissa Slotkin's approach deserves special attention. The Michigan legislator has developed what she describes as a "military-style operational plan" to counter Trump's influence. During our discussion last month, she emphasized the perceived threats to both economy and democracy, though she remained careful to frame her strategy within institutional boundaries.

This tactical evolution isn't occurring in a vacuum. David French's recent analysis – which I find particularly compelling – warns about the dangers of sacrificing constitutional principles for political expediency. His observation that "there is a profound difference between liberty and power" resonates deeply in today's political climate.

Perhaps most telling is the emergence of new strategic initiatives. Slotkin's proposal for a "shadow Cabinet" represents just one element of a broader Democratic effort to reshape their public image. Party focus groups have consistently highlighted concerns about appearing "weak and woke" – a perception Democrats are now actively working to counter.

Looking ahead, the implications of this strategic shift remain uncertain. While younger Democratic staffers, shaped by years of exposure to aggressive right-wing content, embrace this new approach, veterans of political communication express mixed feelings. As one seasoned strategist told me off the record, "We're entering uncharted territory, and nobody really knows where this leads."

The question isn't just whether this strategy will work – it's whether it should be attempted at all. In my three decades covering American politics, I've observed how tactical shifts often produce unintended consequences. This latest evolution might help Democrats win battles, but at what cost to the broader political discourse?